Work Experience

General Info:

User Experience professional: interaction + visual design and front-end development

I have spent the last 16 years developing online experiences for national and global companies.

Capabilities:

  • Interactive Marketing Strategy + Conceptualization
  • Art/Creative Direction
  • UX Design (Interaction + Visual)
  • Information Architecture
  • HTML + CSS
  • Javascript/Jquery
  • A/B Testing
  • User Testing
  • Sublime Text, Coda, Atom, etc.
  • Adobe Product Suite
  • Mac and PC experience
  • Microsoft Office

Experience:

Lead User Experience Designer
TandemSeven

T7 was founded on the principle of design and technology working in tandem to create superior user experiences, we believe all great experiences stem from truly understanding your customers.

Skills used:
  • INFORMATION ARCHITECTURE
  • INTERACTION DESIGN
  • USER TESTING

Dallas, TX

Dec 2014 - Present

Senior UX Team Lead
Santander Consumer USA

Santander Consumer USA is a leading company in the automotive finance sector. My job is to design and code a new product website, while leading a team of designers & front-end-devs to maintain and improve existing online properties.

Skills used:
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • FRONT-END-DEV (HTML, CSS, PHP, JQUERY/JAVASCRIPT)
  • A/B TESTING
  • USER TESTING

Dallas, TX

Nov 2013 - Dec 2014

User Experience Designer
projekt202

projekt202 is a design research-led User Experience consultancy. I worked with Expedia.com for 1.5 years as a UX Designer/Developer, as well as BackgroundChecks.com (design lead) and Southwest Airlines (design and prototyping).

Skills used:
  • DESIGN RESEARCH
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • FRONT-END-DEV (HTML, CSS, PHP, JQUERY/JAVASCRIPT)
  • A/B TESTING
  • USER TESTING

Dallas, TX

May 2012 - Nov 2013

Senior User Experience Designer
GameStop.com

GameStop is the world's largest video game & software retailer. As Sr. UX Designer, I was tasked with both updating the UI design and front-end code to world-class e-commerce standards.

Skills used:
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • FRONT-END-DEV (HTML, CSS, PHP, JQUERY/JAVASCRIPT)
  • A/B TESTING
  • USER TESTING

Dallas, TX

May 2010 - May 2012

Director of Interactive Marketing for North America
Siemens Gigaset USA

Gigaset Communications USA is the North American subsidiary of Siemens Gigaset GmbH. The main responsibilities of the Director of Interactive marketing were three-fold: First, develop the Gigaset online brand specifically for the North American markets. Secondly, establish e-commerce sites for selling and promoting Gigaset products in the US, Canada, Mexico, Argentina and Brazil. Thirdly, work with Gigaset global HQ to develop and implement global strategies on a local/subsidiary market.

Skills used:
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • FRONT-END-DEV (HTML, CSS, JQUERY/JAVASCRIPT, SHOPIFY E-COMMERCE SYSTEM)
  • A/B TESTING
  • USER TESTING

Dallas, TX

Jul 2009 - Apr 2010

Senior Interactive Art Director / Global Interactive Marketing
Mary Kay Inc.

The first task at hand for MaryKay.com was a complete global overhaul of the global subsidiary websites and the 700,000+ Independent Consultant e-commerce sites. Some specific challenges were:

  • Designing a look and feel that captured the essence of Mary Kay Inc's heritage and at the same time allowed the brand to move in a more sophisticated direction.
  • Crafting an interface that allowed customization at a subsidiary level (32 countries and counting) but maintained the overall global brand direction.
  • Daily responsibilities included managing the web creative team and producing content for quarterly releases plus special promotions.
Skills used:
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • PHOTOSHOOT ART DIRECTION
  • FRONT-END-DEV (HTML, CSS, ACTIONSCRIPT 2.0, .NET)
  • FLASH

Dallas, TX

Jun 2006 - Jul 2009

Senior Interactive Art Director / North America
Uniden America

I managed a team of designers and programmers to create an updated online presence for Uniden.com and the Uniden outlet store. In addition I worked with outside vendors such as Microsoft, to coordinate online marketing efforts for cross-branded products.

Skills used:
  • INFORMATION ARCHITECTURE
  • VISUAL & INTERACTION DESIGN
  • FRONT-END-DEV (HTML, CSS, ACTIONSCRIPT 2.0, COLD FUSION)
  • FLASH

Fort Worth, TX

May 2005 - Jun 2006

Senior Interactive Art Director
sgstudio (Superior Graphics)

sgstudio was a new endeavor for Superior Graphics to enter into the creative/interactive marketing for existing and new digital printing clients. Duties consisted of hiring and managing the creative and front-end development team, meeting with clients and drafting proposals.

Dallas, TX

Aug 2003 - May 2005

Interactive Art Director
Expidant/Theoris (closed)

An award based interactive services firm, my job was to not only design and develop websites to meet regional and national client needs, but also to meet with clients to pitch concepts and then carry through on executing those concepts.

Indianapolis, IN

Aug 2000 - Jul 2003

Interactive Marketing
Summex Corp (closed)

Responsibilities included graphic design of marketing collateral, website design and development and user-interface design for stand-alone survey computers.

Indianapolis, IN

Oct 1998 - Aug 2000

Education:

Bachelor of Science, Marketing
Indiana University Kelley School of Business

Indianapolis, IN